Marcus Lyndon Technology

Why Law Firms Are Turning to PR Instead of Traditional Advertising

Law firms have traditionally relied on advertising—billboards along highways, TV commercials during late-night programming, and increasingly, digital ads across search and social platforms. While those methods can certainly generate awareness, they rarely build real authority. People see the ad, maybe remember the slogan, and move on. That’s one of the main reasons more attorneys today … Continue reading Why Law Firms Are Turning to PR Instead of Traditional Advertising